VIFA NOW IN THE CHAIN OF THE AFIC

 

VIFA has officially joined the sequence of International Furniture & Home Décor Fairs for seven members of AFIC including Indonesia, Malaysia, Thailand, Singapore, Myanmar, Philippines and Vietnam. This will make more benefits to the wood industries of all member countries, and thanks to which, VIFA can also be further propagandized to potential international buyers, importers such as those from USA, Japan, and other European countries

 

VIFA 2011

• Meet thousands of new buyers, especially decision makers, serious buyers with profound background and develop a quality customer database at VIFA 2011
• Raise your profile in the industry and add value to your brands
• View the latest product showcase and launches from local market leaders as well as innovativeness in design, style and trends to the targeted audience - VIFA 2010 displayed more than 10,000 pieces of furniture and furnishing products
• Supported by comprehensive promotional programs by:
  • The total marketing budget for VIFA 2011 is over $200,000 with 40 foreign and local exposures attendance in 15 countries
  • Close collaboration with embassies, government and trade associations, bartering with the fairs in the region expands the reach of both exhibitors and visitors
  • Direct invitation has brought in quality potential buyers from across 5 continents
  • Regular e-newsletter to visitors about VIFA’s new information
  • Unlimited free trade invitations for exhibitor distribution
• Business is conducted face to face, it is easy to develop personal and direct relationships with your clients as well as overcome objectives and accelerate the buying process. Concurrently, get immediate feedback on your product range in neutral sales environment
• Reinforce your existing business relationships
• VIFA’s data bank that is updated continuously to maintain its high degree of accuracy
• An average expenditure of 9% of companies’ marketing budget was measured as returning 23% of business by the statistics of Exhibitions Management Pty Ltd (EMPL)
• VIFA 2010 recorded an impressive attendance of 15,000 trade buyers and visitors from over 59 countries and $70 million surprising sales figures