Name: Vietnam International Furniture & Home Accessories Fair – VIFA-EXPO 2019 

Date: 6 – 9 March, 2019

Venue: Saigon Exhibition & Convention Center (SECC) – 799 Nguyen Van Linh, Dist.7, HCMC, Vietnam.

Organizer: 

• HCMC Department of Industry and Trade
• Handicraft and Wood Industry Association of HCMC (HAWA) 
• HAWA Corporation 

Fair Scale:

• 2,420 booths
• 519 Exhibitors
• Among those, 255 exhibitors (from Taiwan, Singapore, USA, Canada, China, France, India, Denmark, Hong Kong, Ireland, Holland, Korea, Luxembourg, Malaysia, Indonesia, New Zealand, Switzerland, Thailand, Brazil and Seychelles).

The exhibit structure:

• Furniture & wood materials (76%)
• Handicrafts (3%)
• Home décor (4%)
• Supporting services (17%).

Visitor:

• Total: 12,328 people
• Foreign visitors: 4,970 people from 103 countries (93% from oversea, 7% working in Vietnam)
• Top 10 nations best represented countries: China, Korea, USA, Japan, Australia, Taiwan, Malaysia, Hong Kong, England and Singapore.

Chart 1: Visitors of VIFA 2008 – 2019

Chart 2: Purpose of visiting the fair (%)

Chart 3: How did you know about the fair (%)

Chart 4: Loyal visitors of VIFA fairs

TRADE PROMOTION:

• Most of exhibitors got contracts and memos.
• Typical exhibitors: Kettle Interiors, Global Home, Woodnet, Eurofar, Bella Esprit, Le Beton, Green Stone, Thinh Viet, Nixxin, Scansia, Lyprodan, Livax, Donata …
• Incomplete reported value of the contracts and memos signed during the fair: 5.1+ million US Dollars.
• The exhibitors are collecting the orders’ value and will report later.
  

ACTIVITIES:

* The 16^th Apricot Blossom Furniture Design Competition (Hoa Mai Prize 2018 – 2019): 

• 237 submissions from 223 candidates (from the universities, colleges, professional level, companies and designers).
• The Awarding Ceremony honored 8 wining prices and exhibited at the fair.

– Seminars:

1. “Market requirements and opportunities in Europe and the US”
2. “Engineered Wood Products in the Furniture Industry”
3. “Applying lean manufacturing and automation to improve productivity – Experience sharing from China”

→ 100 attendees from the companies in the industry.

COMMUNICATION:

International Newspapers / Magazines

1. Furniture Today – USA
2. Furniture World – USA
3. The Home Living – Japan
4. Moeble Markt – Germany
5. Furniture & Furnishing – Singapore
6. World Furniture – Italy
7. Furniture News – UK
8. Interior Monthly – UK
9. Mebelny Biznes – Russia
10. Le Courrier du Meuble et de l’Habitat (France)
11. Furnishing International (Australia)
12. GaGu Guide (Korea)
13. Tradeindia.com – India
14. www.10times.com – India

Furniture directory publishers and furniture fair organizers

1. SleepChina – http://www.sleep-china.com/
2. Betimber – http://www.betimber.com/
3. WMF – CIFF
4. Coex Korea
5. Furniture in China
6. EFE EXPO Sdn. Bhd.
7. FEM Publishing (M) Sdn. Bhd.
8. Furniture & Accessories Europe
9. Gagu Asia
10. Giftionery Taipei

Outdoor advertising:

1. Tan Son Nhat Airport

Local Magazines:

1. Gỗ & Nội thất Magazine (Wood and Interior Decor)
2. Gỗ Việt Magazine
3. Deluxe Magazine