Vietnam’s real estate market is clearly recovering, with the high-end segment leading the growth. What matters now is not how many projects are built, but how well they are designed and finished. This creates a real opportunity for furniture and material manufacturers—if they connect with the market at the right stage.
Market Growth: Strong Demand from High-End Projects
In the first half of 2025, the real estate sector attracted USD 5.17 billion in FDI, about 24% of total foreign investment, showing strong recovery. At the same time, housing supply in 2024 reached around 81,000 units, with up to 70% in the high-end segment.
This means high-end projects are not only increasing in number, but also improving in quality and standards.
By early 2026, the market continues to be supported by:
- GDP growth of around 8%, among the highest in ASEAN
- Major infrastructure projects (Long Thanh Airport, Ring Road 3, etc.)
- Policies that support new projects and investment
Today, projects no longer compete by size, but by:
- Living concept
- Design quality
- Materials and finishing
Market Shift: Products Must Fit the Design
A key change is happening:
Product and material decisions are now made during the design stage—not at the buying stage.
This means:
- Architects and designers choose the products
- Developers prefer complete solutions, not separate items
- Manufacturers must match the design idea, not just meet technical specs
If a product is not included early in the design, it is very hard to enter a high-end project later.
The Challenge for Manufacturers
Many manufacturers in Vietnam have strong production capacity but still miss out on high-end projects. The main issue is how they reach the market.
Most companies:
- Meet buyers too late, when everything is already decided
- Do not have direct connections with architects and designers
- Depend on middlemen
As a result, their products rarely enter large, high-value projects, and their brand is hard to upgrade.
DESIGNITY: Where You Meet the Right People
DESIGNITY is a platform that connects:
- Developers
- Architects and designers
- Manufacturers
Unlike traditional trade fairs, it focuses on:
- Meeting the people who make decisions
- Showing products in real design settings
- Increasing the chance of being selected for projects
This is what many manufacturers are missing today.
Vietnam’s real estate market is entering a new phase where:
Design is the key, and products only have value when they are part of a project.
For manufacturers, the opportunity is no longer just selling products, but joining projects from the beginning.
DESIGNITY is not just an exhibition. It is a direct way to enter the high-end project market in 2026.
From manufacturer to project partner. Join DESIGNITY here: https://vifafair.com/booth-registration-designity/
